Is there a place for face-to-face in the digital race?
In an increasingly digital world, where does face to face, personal networking, come into place? Often, the common school of thought is that the ‘new way to network’ is to hit that connect button on Linkedin and hope for the best!
Is it really surprising that the ‘connect and forget’ method gets no real, long term results? That having thousands of connections on Linkedin, and Facebook, doesn’t really mean a thing?
It’s not surprising because the fundamentals of building a business network have not changed, ever.
The foundation to a network that actively passes work to each other is trust. Without it, people won’t refer. They might say it’s because they haven’t had the opportunity – but it’s like going to watch an awesome movie. If the movie is absolutely fantastic, delivers on all fronts, and you like it – you’ll tell people to go see it.
Because you look great for referring it!
So, similar to a great movie, if you come across someone who is an ‘A grade person’ – who delivers on all fronts (whatever their service is) – you will refer them.
But how do you find out what that person is really like?
You can’t do that online.
You must meet them face-to-face!
Trust is developed by more than an online spiel. It’s developed by observing someone’s consistency in outcomes & inputs, personal attitude, friendliness, empathy, past results, and keenness to work their brains out to help someone.
Imagine referring to someone like that?
So to understand and get a feel for those qualities in a person (trust) – you need to see those qualities in action.
How do you both get a feel for other people’s key qualities, and show them yours? Typically people ‘Go to a networking event.’
As if one is enough!
It’s easy to be on your best behaviour when meeting someone once. It’s like being on a first date. But what you’re really looking for, and looking to show, is consistency in actions & behaviours over the long term. So you need to attend one event, consistently. This could even be your daily MAMIL (Middle Aged Man in Lycra) cycling meetup – the point is – choose one event to meet people and be consistent! You’ll get to know everyone there over time.
But networking is hard!
You might be building it up to more than it really is! Read our resource on how to network, linked below:
So we’ve established, that you not only need to display good qualities to people through face-to-face networking, you need to do it consistently over time.
This is the whole reason that Relevant Networking Events exists. To provide you with events that you can attend, and build a network with over time.
Networking for engineers with Julia Palmer
What a great example of the power of effective network building coming into play within the Engineering profession. In the podcast that is linked below, we see Julia Palmer discussing how we should: Build relationships first. In Australia we are more relationship...
IF YOU ARE BUILDING YOUR NETWORK, THERE MAY BE NO COMPETITION
Because building a network is simply expanding your field of influence There are different network groups using different approaches. Some network groups don’t restrict how many people there are from any particular profession, or industry. If there are 14 marketers,...
Are you cultivating your weak ties?
In 1974 Mark Granovetter, University of Chicago (now professor at Stanford University), published a paper on a study of 282 men and how they got jobs. He looked at how they found out about the position, who gave them referrals, how they landed interviews, and who had...
USE YOUR PERSONAL BALANCE SHEET
I have read a number of posts in various forums about assessing your financial position, reviewing assets and liabilities, as a starting point for deciding on an investment strategy. When deciding on goals to set and the path to achieving them you can do a similar...
How secure is your job? You’ll be surprised!
Walmart’s 300 in-store robots reduce "repeatable, predictable and manual" tasks. 3D printed sushi tailored to your health needs. Warehouse robots that pack 400 orders per hour. Supermarket giant Walmart makes deliveries in self-driving vehicles. Picking robots enables...
Multiply Your Time – 5 Important Tasks
Of the many hats I wear, including goal achievement coaching, property development and IT project management, the other one is the building of my personal influence network. This is building a network of collaborators and advocates to find and realise opportunities to...